Here's to a New Year where we can all 'be outmore'
Alex here with this month's newsletter update. Can't believe that this is the final newsletter of 2023! I hope that everyone had a Merry Christmas and Happy Hanukkah full of cheer, love, friends, family, great times and great food.
In this month's edition, we will:
So without further ado,
We can all 'be outmore.' in 2024, merch is live!
This collection of shirts, outer layers, and hats perfectly embodies what Outmore is all about: comfort, style, quality. With pieces for adults, toddlers, and kids alike. The whole family can 'be outmore' in 2024.
be outmore. T-Shirt.
This is the OG. Kevin and I's first shirt we made long before we were ready to sell. The tri-blend fabric creates a vintage, fitted look. And extreme durability makes this t-shirt withstand repeated washings and still remain super comfortable.
• 50% cotton, 50% polyester
• Classic fit
• 1x1 athletic rib knit collar with spandex
• Air-jet spun yarn with a soft feel
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem
Available in Sand, Military Green, Dark Heather.
be outmore. Hoodie
60% Airlume combed ring-spun cotton, 40% poly fleece.
Available in Heather Forest
be outmore. Hat
An outfit paired with a dad hat just hits different. A truly classic item that serves a fresh look any time of the day.
• 100% chino cotton twill
• Unstructured, 6-panel, low-profile
• 6 embroidered eyelets
• Adjustable strap with antique buckle
Available in White
be outmore. Corduroy Hat
• 100% cotton corduroy
• Soft, unstructured crown
• Adjustable buckle
Available in Dark Olive or Camel.
• 50% recycled polyester and 50% acrylic
• Double layer knit
• Cuffed beanie
Available in Grey.
be outmore. Toddler T-Shirt.
• 100% combed ring-spun cotton
• EasyTear™ label
Available in Grey or White.
be outmore. Youth T-Shirt.
This is the tee that you've been looking for, and it's bound to become a favorite in any youngster's wardrobe. It's light, soft, and comes with a the 'be outmore.' that stands out from the crowd wherever you go!
2023 in review
2023 was such an incredible year or progress for Outmore. It has been such a fun rollercoaster ride. Take a look back at some of the highlights from each month in 2023.
January- The Outmore HQ upgrades from Kevin's upstairs guest bedroom
February: A Trip to Guadalajara Mexico to evaluate sourcing and manufacturing options.
March-Outmore Living participates in UT's SXSW Showcase Event
April- Alex Participates in the Rice Veterans Business Battle
May- Alex and Kevin Pitch at the Rice Business Plan Competition, the largest and richest collegiate pitch competition in the world.
June- Outmore Living is featured on an 8 part podcast mini-series from Amazon called This is Small Business Next Generation
July- Kevin and Alex fly to Ho Chi Minh City Vietnam to source the finest outdoor furniture in the world!
August- Lifestyle Photoshoot. Big shoutout to all those friends who acted like they were cold despite the 100 degree Austin heat.
September- We get out amazing photo and video assets back from the shoot and launch our waitlist!
October- The Outmore Launch event celebrates the Kickstarter going live!
November- The kickstarter ends as a smash success!
December- Outmore Apparel is now for sale!
FOUNDER PERSPECTIVES: 2024 New Years Resolutions
As such, Kevin and I asked ChatGPT come up with some light-hearted and (mostly) satirical New Years Resolutions for how him and I will approach our work in 2024.
Battery-Powered Everything: In solidarity with your heated cushions, attempt to run all office electronics on lithium-ion batteries. Printers included.
But all joking aside. 2024 is going to be a huge monumental year for Outmore. The year that this idea turned product really is out there for public scrutiny. Its exciting and a bit intimidating to be honest. But we cannot wait to see what the future holds. So thank you for all your support in 2023 and all that is to come in 2024.
Until next time,
Alex Duncan, COO and Co-Founder